• ETF UNO
  • Posts
  • 🔥ETF Edge 2025: 20 Advanced Questions Investors Are Actually Asking

🔥ETF Edge 2025: 20 Advanced Questions Investors Are Actually Asking

đź§ľETF101 Series: Questions and Answers Directly from the Front Lines of ETF Strategy

In partnership with

Here are the Q&A for the ETF 101 series! We’ll cover 20 advanced questions that are sparking discussions in 2025 about the evolving ETF landscape, regulatory changes, and strategic insights. Let’s dive into the mechanics that drive real investments and enhance your investment strategy.

The back office, built for founders

We’ve worked with over 800 startups—from first-time founders at pre-seed to fast-moving teams raising Series A and beyond—and we’d love to help you navigate whatever’s next.

Here’s how we’re willing to help you:

  • Incorporating a new startup? We’ll take care of it—no legal fees, no delays.

  • Spending at scale? You’ll earn 3% cash back on every dollar spent with our cards.

  • Transferring $250K+? We’ll add $2,000 directly to your account.

⚙️Group 1: Portfolio Construction & Allocation

Engineering the blend, not just buying the market.

Q1: How many ETFs are “too many” before diversification turns into diworsification in a portfolio?

A: Research shows the marginal benefit of adding new ETFs flattens once you exceed 8–12 positions—after that, correlations rise and tracking-error falls. Use a minimum-variance overlay to prune redundant holdings and keep total expense ratio less than 0.20 %.

Q2: Can I use a trigger instead of a calendar schedule to rebalance my ETF portfolio?

A: Yes, you can establish "trigger thresholds" for your asset allocations.

For instance, if your target allocation is 60% stocks and 40% bonds, you could set a rule to rebalance only when your stock allocation drifts to either 65% or 55%. This approach allows you to:

  • Avoid unnecessary trading (and potential taxes) when your portfolio is only slightly off-target.

  • Sell high and buy low systematically by selling the outperforming asset class to invest more in the underperforming one.

This disciplined approach is generally more effective than rebalancing every six or twelve months, regardless of market movements.

Q3: Is direct indexing a threat to the core ETF business model?

A: Direct indexing is a method of index investing that involves purchasing the individual stocks that comprise an index, weighted the same as the index itself. This approach is more suited for ultra-wealthy investors. Direct indexing allows for hyper-personalisation, such as excluding specific stocks and implementing advanced tax-loss harvesting at the individual security level. However, it requires significant capital and can be quite complex. For most investors, a low-cost core ETF remains the most efficient and straightforward foundation for their investment strategy.

Q4: Do buffer ETFs (e.g. defined outcome ETFs) truly protect my downside?

A: Yes, but within strict limits and at a cost. They use options to provide a pre-determined level of downside protection over a set period. However, they also cap your upside and reset annually, creating complexity. They are tactical tools, not a substitute for long-term, strategic asset allocation.

Q5: How can I avoid unintended concentration in cap-weighted index ETFs?

A: Consider strategic beta ETFs. Use equal-weight ETFs (RSP) to neutralise mega-cap dominance or factor ETFs (like low-volatility or quality) that systematically weight companies based on rules, not just market cap. This provides automatic, rules-based diversification away from the crowd.

Strategy: It's not just what you own, but how it works together.

🔬Group 2: Structural Innovations & Mechanics

Know what’s inside the wrapper before you press buy.

Q1: What are the real risks behind ETFs that hold private assets?

A: The core risk is a liquidity mismatch. These ETFs hold illiquid private equity or credit assets but offer daily redemptions. In a stress scenario, if redemptions surge, the ETF might trade at a steep discount to its NAV or even halt creations, as the fund manager can not sell the underlying assets quickly to raise cash.

Q2: How do semi-transparent active ETFs protect their strategy while complying with rules?

A: They use a "proxy portfolio" or "buffer" methodology. Instead of revealing their exact daily holdings, they publish a representative basket of liquid securities that closely correlate with the actual portfolio. This approach allows active managers to safeguard their alpha-generating strategies while still providing sufficient transparency.

Q3: Are single-stock leveraged ETFs on mega-caps (e.g., NVDA 2Ă—) suitable as short-term trading tools inside an otherwise passive portfolio?

A: Yes, but cap it at 2% equity and reset daily. Treat them like options without theta decay: perfect for event-driven bursts (earnings, product launches) but experience decay greater than 10% per month in sideways markets.

Q4: With bond market returns being slim in 2025, are active bond ETFs worth their higher fees?

A: In certain cases, yes. Active managers in two key areas can potentially add enough value to justify their cost:

  • Ultra-Short-Term Bond ETFs: These funds navigate tiny price differences that are hard to capture with a passive strategy. Their managers can quickly adjust holdings to seize small opportunities and protect against risk.

  • Bank-Loan ETFs: These funds invest in loans whose rates adjust with the market. Active management is crucial here for analysing borrower creditworthiness and strategically selecting loans as economic conditions change.

In these complex areas, a good active manager's flexibility can be more valuable than the lower fee of a passive ETF.

Q5: How do ETFs maintain liquidity despite lower trading volumes?

A: The ETF doesn't rely on everyday traders for its liquidity. Instead, it uses a unique "create and redeem" process with special market makers.

Here's how it works: these market makers can directly swap a basket of the ETF's actual stocks for new ETF shares (or vice versa). This happens behind the scenes and ensures the ETF's price stays tightly aligned to the value of its holdings, regardless of how many shares are traded that day.

Understand the mechanism, master the strategy.

🌍Group 3: Global & Regulatory Dynamics

Navigating the international rulebook and capital flows.

Q1: Why are active ETFs exploding in popularity in Europe compared to the US?

A: A later regulatory start meant Europe had more pent-up demand. When regulators provided a clearer framework for active ETFs, it unleashed a wave of product innovation from asset managers, coupled with strong investor education efforts that highlighted the tax and trading benefits over active mutual funds.

Q2: How do currency-hedged international ETFs work, and when should I use them?

A: They use forward contracts to neutralise the impact of forex swings on your returns. Use them when you have a strong conviction on a region's equities but want to isolate your bet from a potential decline in that region's currency versus your own. Remember, hedging adds cost and is not always necessary for long-term holdings.

Q3: What is the impact of the SEC's new rules on ETF naming conventions?

A: The new "Names Rule" expansion requires ETFs with ESG or thematic names to ensure 80% of assets align with that focus. This reduces "greenwashing" and provides investors with more confidence that a fund's portfolio matches its stated objective, making due diligence more straightforward.

Q4: How do crypto ETFs fit into a traditional asset allocation model?

A: As a high-risk, non-correlated satellite holding. Allocate a small portion of your portfolio for potential asymmetric growth. Crypto-related ETFs should not replace your core equity or fixed income exposure due to their extreme volatility and evolving regulatory landscape.

Q5: Do ETFs themselves exacerbate market volatility during a crash?

A: Extensive research shows they do not. ETFs are a translator of market sentiment, not an amplifier. During volatile periods, the price of an ETF might deviate briefly from its NAV, but the arbitrage mechanism quickly corrects this. The liquidity of the ETF often provides a crucial price discovery tool for the underlying basket of securities.

The world is your playground, but know the local rules.

🚀Group 4: Future Trends & Next-Generation ETFs

Investing for the world ahead.

Q1: What are "tokenised" asset ETFs, and are they a gimmick?

A: They are ETFs that hold real-world assets (like bonds or real estate) represented by digital tokens on a blockchain. This isn't a gimmick; it promises increased efficiency, fractional ownership of large assets, and faster settlement. Major institutions are exploring this, signalling it's a trend with long-term potential.

Q2: How are next-gen ESG ETFs moving beyond simple exclusionary screening?

A: They are adopting positive alignment strategies. Instead of just excluding "sin" stocks, they use data to select companies aligned with specific UN SDGs or those on a credible path to net-zero, aiming to generate measurable real-world impact alongside financial returns.

Q3: Will personalised ETF models disrupt the advice industry?

A: Absolutely. Fintech and advisors are increasingly using ETFs as building blocks in digital, personalised model portfolios. This democratises sophisticated, tax-aware investment strategies that were once only available to high-net-worth individuals, all within the scalable ETF wrapper.

Q4: How are ETFs being used to access the private credit market?

A: New ETF structures are emerging that act as feeders into private credit funds or hold a portfolio of direct loans. This provides retail investors with unprecedented access to an asset class known for its yield potential, but it comes with the inherent illiquidity and complexity risks of private assets.

Q5: Is the line between a mutual fund and an ETF becoming obsolete?

A: For all practical purposes, yes. With the advent of non-transparent active structures, mutual fund-to-ETF share class conversions, and daily trading of ETFs on major exchanges, the structural advantages of ETFs (tax efficiency, tradability) are winning. The "wrapper" matters less than the strategy inside.

Don't just follow the trends, understand their trajectory

🎯From Questions to Clarity: Your ETF Journey

You started with complex questions and now have clear, actionable answers. Whether it’s understanding how active ETFs maintain liquidity or knowing when to rebalance your portfolio, you’ve gained valuable insights.

Prepare to make smarter decisions in fast-changing markets and confidently structure your portfolio. Stay ahead of trends like tokenisation and global regulation.

Enjoy the weekend readings!

We hope you enjoyed this weekend's reading. Although it may not be as easy as the first few editions, we guarantee you'll find it worthwhile. Subscribe to our newsletter for more insights straight to your inbox and join a community of investors who truly understand the markets.

DISCLAIMER: This article is for informational purposes only and does not constitute investment advice. Always conduct your own research and consider consulting with a financial advisor before making investment decisions.

Reply

or to participate.